This Summer, Dove Advanced Care Antiperspirant is stepping onto the court at the 2025 U.S. Open as the tournament’s Official Underarm Sponsor. 

To celebrate this ace moment, Dove is launching a nationwide casting call in search of one charismatic, stand-out personality to serve as its official Underarm Ambassador and creator on the ground at the U.S. Open.

Kevin Tolson, Head of Dove & SheaMoisture Deodorants at Unilever, said, 

“We’re proud to make history as the Official Underarm Sponsor of the U.S. Open. This isn’t just about putting underarms on the map – we’re turning them into icons. The casting call is our unique invitation championing fans to serve looks, not sweat, and take center court in a new way only Dove could imagine – with the help of Dove Advanced Care.”

From August 12–17, brand fans are invited to show their personality and post a submission video on Instagram or TikTok, sharing why they deserve the title. 

The winner will be awarded a first-of-its-kind N.U.L. (Name, Underarm, Likeness) creator deal from Dove and become the official Dove correspondent on social media throughout the tournament.

The ambassador will receive a $10,000 N.U.L. sponsorship deal and the official title of Dove Underarm Ambassador, and a VIP trip to the 2025 U.S. Open in New York with a guest. 

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